WEBSITE DESIGN & DEVELOPMENT
- Basic knowledge
- Plan your website
- Getting started & installation
- Design for small & medium sized businesses
WEBSITE HOSTING, SECURITY & MAINTENANCE
- Choose the right hosting
- Security tools
- Modify your hosting files
- Setup a regular backup schedule
EMAIL MARKETING
- Basic knowledge
- Getting started
- Sending email campaigns
- Monitoring and reporting
- Laws and regulations
SOCIAL MEDIA MARKETING
- Choosing the right platform
- Targeting the right market
- Social interactions
- Integrating your products and services
SEARCH ENGINE OPTIMIZATION
- Basic knowledge
- On-page SEO
- Site structure and page links
- Google Accounts
TRADITIONAL MARKETING
- Business cards
- Flyers
- Presentation folders
- Brochures
MARKETING RESEARCH
- Target market
- Consumer behaviour
- Competitive analysis
- Product, Promotion, Price and Placement
STRATEGIES & PLANNING
- Goals and objectives
- Seasonality
- Budget
- Scheduling
- Media selection and marketing mix
GOOGLE APPS FOR BUSINESS
- Gmail
- Admin
- Drive
- Docs, sheets and slides
- Groups