Website Design and Development
The first and most important part of any online marketing campaign is the website. Your website should represent your business and be useful to your clients and customers. Every online marketing campaign should be reflected on your website, either on a specific page or across the whole website.
Every other marketing medium your business uses will incorporate your website in one way or another. Therefore, your website should evolve with your business and its clientele.
Search Engine Optimization
Your most effective and efficient online marketing tool is your content. Properly written content will attract users to your website through Google searches. This will bring new leads to your website and bring a good return on investment.
Your search engine optimization strategy should be properly built and targeted to your clientele and their search habits. It’s important to attract the right person to your website, not just anyone.
The most cost effective online marketing medium has to be email marketing. Use other mediums to encourage users to subscribe. Once you have their approval, use email marketing to convert them. The larger your email list, the less it costs you per email and the higher your return on investment.
Start collecting your clients emails and names. That way, you can make a first-time customer, a loyal customer.
Social Media Marketing
Social media marketing will help a business increase its reach to a selected market. Use it to attract interested customers to grow your email list and website visits. Focus on sharing and being friendly. Don’t try and sell them anything unless they ask.
Most businesses fail at social media marketing because they lack the guidance necessary to grow their followers and keep them interested. The key to this issue is a properly defined target market and the right budget.
Hosting, Security, Maintenance and Backups
Most business owners who start online marketing don’t yet understand the importance of a good hosting company. They are also not aware that websites can be hacked and servers can contain malware.
We provide our clients with very reliable, fast and secure hosting.