Social Media Marketing | Small Business Service

Generate new leads

Each new like or follower is a potential client. Convert your social media followers into website visits.

Identify which social media platform brings in the most visitors.
Generate Leads

Increase your brand reputation

Customers interact with your brand online. Build your brand reputation using transparent communications with your audience.

Face your weaknesses and promote your strengths
Brand Reputation

Communicate with your audience

Be personal and communicate with your audience directly. Do not use social media as a sales pitch.

Ask which special they prefer, get them involved.
Communicate Effectively

Provide your audience with rich media

Social media users enjoy rich media. Use social media as an inexpensive way to get your message out there.

Rich media doesn’t mean expensive.
Rich Media

Show off your knowledge and skills

Social media is a great way to show off. Use your social media platforms to show your audience exactly what you do behind the scenes.

Be open about your services, operations and procedures.
Show Off Your Skills

Design your accounts and pages

Match your marketing with your brand identity. Your website and social media accounts should be branded the same way.

Advertise your website on social media and advertise your social media on your website.
Design Your Accounts

Create marketing campaigns

Include social media in your traditional & online marketing. Your audience from all other marketing efforts should be encouraged to visit your social accounts.

If you send out a promotion by email, include it on your social media pages.
Integrate Your Social Marketing

Increase Your Reach

Different markets use different platforms. Reach new potential clients by targeting the right social media platform for your business.

Some products or services are more suitable for specific platforms.
Reach New Clients

Run contests and surveys

Participation and engagement are key. Don’t ask for too much in exchange for too little.
Example: Name and email address for 20$ off.
Bad example: Like, share, name and email for 20$ off.

Do not try and control everything.
Contests and Surveys

Manage advertising campaigns

Advertise on social media. Organic traction is important but without the right budget, it’s impossible to achieve.

Start with one platform, then leverage your followers.
Advertising Campaigns